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Research papers

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Bengt Lindh
June 15, 1982
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Citation

Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/proposal-for-a-panel-study-to-measure-short-term-effects-of-advertising


Research papers

Findus fish in a tray

The purpose of this study was to explore and demonstrate our ideas about a different approach to media research. In Sweden we had since many years sufficient comparative media data on the exposure level. Several individual media have also published...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Bengt Lindh
June 15, 1970
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Citation

Lindh, B. (1970a, June 15). Findus fish in a tray. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/findus-fish-in-a-tray